Imagine writing high-quality content for your website, working with the best website development agency in the country and still witnessing a high bounce rate on your website. You’d certainly not want to be in such a position unless you’re ready to trade a slow website page speed with website traffic.
Would you be okay with waiting for a long time in a restaurant (especially when you’re super hungry and low on time) for your food to be served? Just like a restaurant’s slow service gets bad reviews, a slow website speed gives poor signals to Google and the search engine considers your website to be of low quality. Even if your website is slow, you’d want to make visitors feel like it was worth the wait, but you cannot always count on that feeling because each user is different and what may be gold to one user may just be ordinary for the other.
No company that has its wits about them would be okay with having a slow website or be okay with visitors pogo-sticking and bouncing out of the webpage without making any meaningful engagement on the page. We have seen companies struggling between maintaining a balance between high-quality content and high website page speed and usually they fail because they do not have the knowledge or the resources to strike this equilibrium.
This blog dismantles SEO, content marketing and website development and gives you an insight into why and how you can maintain a high website page speed even with high-quality content.
Let’s take a peek.
Why Is Website Page Speed Important?
As mentioned above, the analogy between a website and a restaurant is pretty accurate. Secondly, think of your website as a 24×7 salesperson (another analogy we can vouch for). Would wait for hours in a shop waiting for the salesperson to attend to you, especially when you have many other alternative shops you can go to?
That’s exactly how a website’s page speed determines how many website visitors enter the website and then leave without making any engagement. Sometimes, they genuinely are unable to find the content they are looking for but sometimes, the website fails to deliver any response which prompts the visitor to leave almost immediately. This is why the current marketing trends call for website optimisation for mobile and desktop in 2022.
Apart from hampering the user experience, website page speed is also a determining factor for the following things:
Ask web developers with years of experience and they will tell you that for most businesses, site speed impacts conversion rate (or, the rate at which users complete a desired action). Fast-loading websites see higher user retention rates as well as higher conversion rates than slower websites. Several businesses have discovered that a few milliseconds of drops in page load time boost conversions.
It is essential for organisations to have a quick website in order to succeed online. A website that loads quickly not only offers an excellent user experience but also aids in leaving a long-lasting favourable impression on visitors. Therefore, every website developer and tester must prioritise improving page load speed. From the first sprint of development, it needs to be at the top of their list of priorities.
A bounce occurs when a user accesses just one page on your website and then leaves without taking any further action. In more depth, a website’s bounce rate tracks the number of visitors that leave a page without doing a certain action, such as making a purchase, filling out a form, or clicking a link. Your search engine rankings may suffer as a result of pogo-sticking.
A bounce rate of 56% to 70% is considered to be high by SemRush. The average bounce rate is thought to be between 41% and 55%. Typically, a bounce rate on a website between 26% and 40% is ideal.
A high bounce rate means that after viewing only one page, visitors are leaving your site quickly. Low bounce rates show that visitors are lingering on a page and making use of the links that are provided.
Now let’s take a look at how you can improve your website page speed and improve your search rankings as well as conversions.
Ways To Improve Website Page Speed
- Compress Your Videos & Images On Page: Images help your web pages look better and improve the quality of their information. Large photos, however, can also increase loading times. Compressing and optimising your photos is thus one of the simplest techniques to speed up page loading. This can entail altering their file formats, enabling lazy loading, and lossy or lossless image compression.
- Minimise Redirects: Your website’s loading times may suffer greatly if there are too many redirects. The length of the HTTP request and response process is increased each time a page redirects to another location. Of course, there are times when redirects are required, such as when switching to a new domain. However, removing pointless redirects from your website can result in noticeably faster page loads.
If you are not sure what the best way to achieve minimum redirects from your website is, ask an SEO agency and they will be able to guide you through this process.
- Remove Unnecessary Plugins: Not every plugin is made equally. An excessive number of plugins might bloat your website and slow it down. Furthermore, old or poorly maintained plugins may be a security risk and can cause performance problems due to compatibility difficulties. So it makes sense to utilise as few plugins as possible on your WordPress website. Obviously, one of the simplest methods to accomplish this is by deactivating and removing any plugins you are not using right now.
The era of the digital consumer is now. And for this digital customer, accessibility and quality are important. Flexibility and usability are important as well. Likewise, speed. This digital customer will locate another website that provides them with the same item but with a far faster response time if your website is slow. Don’t let something as simple as loading time cost you your consumers.
All the best!