Your lead generation campaigns are not successful if they fail to do one thing, generate leads continually.
Sounds rather obvious right?
But why do then so many companies simply sit on their lead generation campaigns without optimising regularly to maximise them to their full potential and capacity?
Lack of resources, not having technical know-how, lack funds and most importantly, not having skilled personnel to execute these campaigns. These are all common reasons why campaigns fail to continually generate leads but the worst part is that most companies do nothing much about it.
This has got to change if you want your lead generation campaign to be a success.
Increasing the number of leads should be a top goal if you’re serious about growing your business, whether it’s a B2B corporation, an e-commerce store, or a startup. An online campaign setup is a good place to start, but it’s not sufficient. To get every last lead out of your funnel, you need to continually optimise those marketing strategies.
This blog will shed light on ways you can generate more leads through your online marketing campaigns. Take a pen and paper to make notes because trust me, you’ll need them.
Let’s dive in!
Perform Local SEO
72per cent of customers who conducted a local search visited a retailer within five miles of their search area, according to SEO writer Amy Bishop
. Undoubtedly, one of the most effective long-term lead creation tactics is organic search. It’s challenging to know where to begin, though, with over 200 criteria affecting how Google will rank your website within SERPs (search engine results pages). Spending time on local SEO optimization is an effective strategy for continuous lead generation.
With an online marketing campaign that is optimised for local SEO, you have the potential to reach untapped local markets and drive demand. It is crucial that you adhere to SEO guidelines for 2022 for your website and you can always leverage SEO services to achieve this. Additionally, by using free keyword research tools like Google Analytics, Google Trends, and Google Search Console to determine precisely which local terms you should use, you can enhance your understanding of local SEO even further. Your website will receive more local traffic if it is optimised for local search.
But, spending time on local SEO may be futile if you don’t have an updated Google My Business listing (GMB). This brings us to our next point.
Update Your GMB Listing
Your website development agency may have created the perfect website or landing page for your business. But what is the point of it all if your prospects can’t find you on Google immediately?
A quick Google search for “cafe near me” will help your prospect find your cafe because your website is optimised for local search. It may even pop up as a result of the search “best cafes” if your content writers have done a good job of creating online content for your cafe.
But what happens when a prospect is at the consideration stage of going to a cafe and is looking for information such as directions to your cafe, its timings, contact details and reviews? Without a GMB listing, you cannot share such details with your prospects.
Claiming your Google My Business listing is one of the simplest and most effective local marketing tactics you can start implementing right away. One of the most significant digital marketing trends anticipated for 2022 is a rise in GMB listings.
Your lead generation campaigns can fall broadly into two categories:
- Cold calls, email marketing, and direct mail are examples of outbound lead generation.
- PPC, content marketing, and SEO for inbound lead generation.
Automated lead generation is the process of developing lead generation systems across all of your inbound and outbound channels utilising solutions that are AI and machine learning enabled. This enables you to manage leads for improved conversion and automate lead management throughout your customer journey.
Your sales funnel will be more efficient the more you automate your lead creation process. This will provide a constant stream of potential leads for your marketing. This strategy has the advantages of increasing sales productivity and producing a consistent stream of sales leads.
Generating leads using automation is just one part of the process. You can use automation to nurture leads (but only to a certain extent, maybe till the consideration stage). Sales Solutions statistics show that only about 2% of sales are made in the first go. If you want leads to turn into customers, you need to spend a bit of time nurturing them.
The good thing is that you can take the help of content writers to write engaging emails and feedback messages for your prospects and fill them up in the automation pipeline. This way you don’t have to worry about missing out on leads or following up on them.
Make The Most Of Live Chat On Your Website
We always tell you that your company’s website is your 24×7 salesperson. The most dependable approach for a customer to learn more about items, services, and other things when buying online is through websites.
Having said that, physical establishments typically have an advantage when it comes to providing a customised experience to their customers. You can more easily clarify questions with the help of a salesperson when you physically visit a store.
It is a great idea to either have a live chat on website or make use of chatbots to keep your website visitors engaged. Modern technology has made it possible to communicate with website visitors in real-time. Live-chat plug-ins or chatbots on your website operate exactly the same way for your prospects as the proactive “hello, how may I help you?” of an on-floor person who is prepared to help you with your shopping.
With the help of such chats you can easily guide your visitors down the marketing funnel, collect their interests, and contact information and use it for other lead generation campaigns.
For each firm, a successful lead-generating strategy is different. Additionally, producing a steady supply of new leads won’t happen quickly but it can happen continuously if done the right way! It is a procedure that calls for an inspection to determine which components need to be improved and how to do so successfully. This blog gives you some great tips and resources that you can use to make the most of your lead generation campaigns online.
All the best!