Test - Get Website AMC
August 10, 2018


Ad rank determines where your ad will appear on Google Search Results Page, i.e., top, bottom in relation to other ads and whether your ads are eligible to show at all.

Ad Rank assigns the position of your ad considering two main components- Quality score and maximum bid. Quality score results from a mysterious algorithm known to Google alone roping in a few known factors like expected clickthrough rate, ad relevance, landing page experience and so on while bid refers to the price an advertiser must pay to the publisher, in this case being Google, who in exchange rents you the ad space-top, bottom or side of the page.