With the advent of the internet some five decades ago, the world has steadily accustomed to the digital lifestyle. And today, one can say that there is hardly any task that cannot be accomplished through the internet. This made SEO an important tool in the online marketing strategies for businesses, right from local stores to global conglomerates.
As important as SEO marketing is, website design holds the same amount of significance for the success of a business in the digital world. Thus, it can be considered that SEO and the website design are two peas of the same pod. But the lack of awareness of the technical aspect of the online world led many businesses to choose one over the other.
Incorporating SEO tactics during the course of building a website can help businesses cut down the costs of redesigning their website. Considering SEO while building a website, brings in significantly more traffic. And a good website design, saddled with good SEO strategies helps in steady growth of organic traffic. It is a huge WIN!
What exactly entails On-page SEO?
SEO, an abbreviation for Search Engine Optimization, has a succinct definition in the name itself. SEO services include all those strategies that help rank a website higher in search engines like Google. Every search engine has an algorithm that forms its core framework. These algorithms are the reason a website is selected to be shown on the first pages of the search engine results. And every business website is scrambling for this position.
To help companies achieve this, ‘on-page SEO’ is the beginning and an important one at that. On-page SEO strategies include the elements that are a part of the website design itself. The On-page SEO factors that affect the search engine ranking are visual content, textual content, HTML tags, user-experience and technical set-up.
Importance of On-Page SEO
On-Page SEO is the set of information using which a search engine understands the purpose and content of a website. The users generally search a query using important words that convey the meaning, called keywords. The resulting Search Engine Results Page (SERP), is based on a website’s relevance to the keyword and traffic that the website receives.
- Relevance: The Title, meta-titles and HTML tags are what are analyzed for the keyword relevance.
- Traffic: Visual context, ease of navigation and compatibility with devices (mobile friendliness) are the things that affect the traffic for a website.
These issues are all addressed by On-Page SEO Experts. This shows how hiring professional SEO services in the website building process can help companies achieve a better online presence.
Some online marketing strategies in alignment with On-Page SEO practices that help build an all-rounder website are discussed below:
Compatibility with devices
The entire online world has condensed to a small device that can be held in the palm of a hand, i.e. mobile phones. More and more people are searching in the hand-phones rather than on laptops and desktops. And this is the reason why Google has included mobile-friendliness as a factor of ranking in terms of SEO marketing as early as 2015.
In a nutshell, the more mobile-friendly a website is, the higher the ranking of the website by the search engine. While this is already in practice for almost many years, the current scenario suggests that search engines, especially Google, ranks those websites higher whose mobile versions predominate the other versions.
HTML tag and meta description
HTML tags are those that are visible in the header of a website. They must be correct and concise and able to present the context of the search in a few words. Missing, duplicate or poorly written tags can plummet a website in the search engine rankings since these tags appear as a clickable link in SERP.
Conversely, consistency in the title tags and meta titles will help a website rank higher in the results page since about 70% of website traffic is generated organically.
To rank higher in the search engine results, as has been previously discussed, relevancy is the key factor. Thus optimum use of the keywords in the content will definitely help a website to crawl to the top of the SERP.
Another contextual detail that will aid a website’s SEO is organizing the content to increase the relevancy by following a strategy used by most competent website content writers, where the most important and relevant information is mentioned at the top of the content. The secondary information encouraging the users to make a decision is mentioned below, with the least relevant information occupying the bottom position on the page.
Other factors that affect the SEO of a website are the type of content and the target audience. But one must be wary of over-indulgence. Since excessive use of keywords in the quest to rank higher in SERP, may lead to a phenomenon called Keyword cannibalism. Keyword cannibalism is where one’s own content becomes a competitor for the search engine ranking due to overuse of relevant keywords. This once again proves that Organizing good content is an important aspect, irrespective of any field.
Following content, optimization is visual optimization to increase the chances of a website ranking higher in SERPs. One might feel that images do not hold any control over SEO practices; they cannot be more wrong.
Not only does image optimization helps in increasing the SEO of a website, but also sustains the generated traffic by its visual appeal. Thus, visual optimization is as crucial as content optimization. Images are a necessary part of the content, but the quality and size of the photos have a great impact on the loading speed of a website that affects their ranking and traffic.
According to Google, most users will leave the page if a website takes longer than 3 seconds to load. These statistics show the importance of using optimal image sizes and the optimal number of images to be used on a webpage. Using image optimization for SEO is thus a significant factor in a website ranking in SERP.
This covers most of the factors that cause a website to shine or fade away from the online world. A better understanding of the SEO principles that have their roots in website designing and website building is a fact that not only every web designer but also every business CEO must have engraved in their minds. This information reiterates the importance of On-page SEO while building a website.
To opt for such seo services along with website development reach out to professional seo agency.