LinkedIn Introduces 3 New Updates For Businesses - Get Website AMC

LinkedIn Introduces 3 New Updates For Businesses


After Google, Instagram, and YouTube, the next digital platform to introduce updates in 2022 is LinkedIn. On 28th September 2022, the social media platform announced that it is bringing in updates specifically targeting businesses to increase their visibility, engage in meaningful content creation and drive meaningful conversations. 

LinkedIn released its features for Company Pages, the majority of which had already been partially released but are now being implemented more widely. Here’s what you need to know about the new updates: 

Clickable Links & Templates For Posts 


With clickable links and pre-made (yet customisable) templates available immediately in the LinkedIn app, no further tools are needed to create engaging, actionable LinkedIn content. Thus, your content team can save time and focus on other things because all you need to do on the template is make minor tweaks in colours, text, and font, to align with your brand. These templates will also make it easier to maintain consistency in tone across all your posts on LinkedIn.

Ordinary copy links can be changed into a visible call-to-action (CTA) button by using clickable links, which you can place anywhere in your post’s rich media section. Choose or upload a template, image, or video while writing a post in the LinkedIn mobile app. After that, you may choose a link icon and then type the link text and URL into it. The sticker can be moved about in your creative by dragging and dropping it into the desired location. This LinkedIn feature can do wonders for your website’s traffic. 

Page Commitments 

Companies can add a section called “Our featured commitments” to the corporate page that enables them to highlight values with other significant content, such as reports, certificates, articles, blogs, and videos. LinkedIn Members can quickly assess the legitimacy of these commitments and the supporting paperwork (documentation) from each company by viewing it. In their employment hunt, members will also be able to look for businesses with pertinent commitments. 

You can include up to five commitments in your featured commitments section:

  • Diversity, equity, and inclusion
  • Career growth and learning,
  • Work-life balance
  • Social impact
  • Environmental sustainability

After choosing your values, you can post information that proves your adherence to them in the featured commitment section. This content can take the form of blogs, videos, reports, or certificates or documentation.

Pin Comments 

pinned comments

You can direct the interaction you want to see on any post from your company with the aid of pinned comments. Every person who views the post will see the comment that has been pinned first because it will always be at the top of the thread.

Any comments made in response to the pinned comment will also be included in the thread of comments below it. A fantastic method to start and continue dialogues with your community is to pin and reply to comments. In order to shift the discourse and maintain interest, you may always modify which content gets pinned.

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