How To Retain Website Visitors For More Than 15 Seconds? - Get Website AMC

How To Retain Website Visitors For More Than 15 Seconds?

Up until now, content publishers and digital marketers have been chasing pageviews as the ultimate performance indicator for a webpage. But is this metric enough to call your website successful? Of course not, it’s 2022! 

If you know about the 15-second rule (A majority of your visitors spend less than 15 seconds on your website), you’d shift your focus from simply getting clicks to getting attention. Now, what’s the difference? 

This shift in focus from getting clicks to getting visitors’ attention is the “Attention Web” as summarised by Tony Hail, CEO of Chaterbeat. This means websites no longer simply want high click-through rates, impressions or pageviews. They strive for on-page engagement, low bounce rates and maximum average time spent on the website. 

Your website must follow internet best practices in order to attract this kind of attention. Here are some recommendations that will make visitors spend more time on your website (so that the 15-second rule does not apply to you!). 

Optimise Your Website’s Loading Speed 

website-loading-speed

Do you wait for more than 5 seconds for a website link to open? If you do, you are one of the rare ones. A majority of us would not spend more than 5 seconds on a website if it takes too long to load. 

A 1-second delay in page response can lead to a 7% loss in conversions, according to a KISSmetrics survey. This means, that the longer your website takes to load, the sooner visitors will abandon the website and this also goes against the SEO guidelines for 2022. You want to avoid this if you want to generate high website traffic

Regardless of what the content on your website is. It may be the most unique, relevant and valuable piece of content there is to exist on the internet. But if your website’s loading speed is low, a visitor will resort to finding other alternatives to get the same information. 

Let Reality Meet Expectations 

meet-user-expectations

Visitors now have to deal with a new challenge: living up to their expectations after the website loaded, presumably in less than 3 seconds. Visitors expect the URL they clicked on or the title they clicked on the search engine result page will meet their expectations. 

Crazyegg illustrates this with an example of  nissan.com. Users write to nissan.com hoping to learn more about vehicles produced by Nissan. However the car manufacturer, Nissan, was unable to acquire this domain, and the website fetched details of something completely irrelevant, which was regrettable. But the company swiftly found a solution by pushing its own domain, nissanusa.com (Nissan). There is extremely little chance that visitors will browse Nissan.com for more than a single second because it does not match the information they are looking for. 

The same can happen to your website if it does not accurately describe the inner content of the website in its metadata (titles and descriptions) and preferably within the URL itself.

Make It Mobile Friendly & Responsive 

mobile-friendly-website

Did you know that 30% of visitors abandon their purchases because the website they are surfing is not optimised for a mobile interface? (Source: Salesforce)

Make sure your website is responsive so that it can rescale or adjust itself across various mobile devices. Both desktop and mobile devices benefit from responsive web design since the website realigns its appearance appropriately.

A website’s SEO value is increased by having a mobile responsive design because Google prefers to index and rank websites that are mobile-friendly. Including a responsive style can significantly help websites rank higher in Google searches.

Take the help of some good website design & development services that can help you build a website that works across all types of electronic devices such as mobile phones, tablets, desktops, etc. 

Mix Up The Content Types 

Content is rarely read word for word online by users. Instead, they favour skimming pages to gather the information they need. This simply means that few people will stick around to read through your content if it is made up of lengthy passages of text that are challenging to scan. However, if you make your pages scannable, visitors will access content more quickly, which will entice them to stay longer. 

If you ask any content writing agency and they will tell you that you need to have a mix of multiple types of content on your website. Don’t limit yourself to text-based content but leverage other content types such as videos, infographics, and pools, among others. 

Redirect To More Resources 

website-interlinking

It is highly unlikely that the content on your website can cover every single thing related to a single topic. Most webpages follow a word count and limit it to 2,000 words at max. However, it is sometimes not possible to educate the visitors on every concept within the topic. 

Use this shortcoming to your advantage and redirect users using a network of internal and external links. Internal links are links that direct visitors to other pages within your website. External links on the other hand take the users out of your website. Try to maximise your internal links so that the visitors stay on your website for a longer period of time. But do not overdo internal links as Google may flag your website as spam. Ask a good digital marketing agency how you can balance the content to meet human needs as well as SEO. 

A prime example of this is Wikipedia. Often while reading on Wikipedia you’ll find words that are linked. These links take the readers to a separate page within Wikipedia that explains to the visitor a particular concept, better. This is also how you can retain visitors to your site.   

Follow these recommendations diligently and see visitors spend more than 15 seconds on your website. These are some great ways to not only gain visitors’ attention but also retain them on your website for a longer period of time. 

All the best! 

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