Google Fixes The Bug That Caused Missing Reviews - Get Website AMC

Google Fixes The Bug That Caused Missing Reviews

After fixing a glitch that caused reviews to be lost, Google is replacing any that are missing from Google Business Profiles.

A bug that led to reviews disappearing from Google Business Profiles is being fixed by Google. Google affirms that reviews are being updated.

Danny Sullivan, Google’s Search Liaison, made the announcement on Twitter in response to Mike Blumenthal, who claimed to have discovered the problem one week prior.


Blumenthal isn’t overstating how dangerous the bug is. The removal of reviews, which are a restaurant’s main source of income, can have a severe effect on business.

Business owners that lost the majority or all of their reviews have posted a number of threads in the Google Business Profile assistance forums.

The business owners have one thing in common with each thread. They all lost reviews after making the Google’s advised changes to their business profiles.

In a blog post, Blumenthal describes how he found that when companies used suggested adjustments, Google was altering the customer identification (CID) number:

“With some digging, I discovered that in each case Google had changed the CID, the identifier Google uses to tie all relevant information to a business, including reviews. Usually the CID only changes when two listings merge or Google has hard-suspended a listing for guidelines violations and then reinstated it.”

Business owners that lost the majority or all of their reviews have posted a number of threads in the Google Business Profile assistance forums.

Customer reviews are linked to a certain CID, therefore if the CID changes, the reviews are also removed.

That shouldn’t ever occur, especially not after making the Google-recommended adjustments.

It’s hoped that the repair would be as simple as changing the impacted Google Business Profiles back to their original CID numbers.

Stay tuned for more updates!

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