“Create Once, Publish Everywhere” commonly recognised as the acronym COPE has gained popularity as we are slowly transitioning into an era where multi-connected devices are in every home. This is why most marketers are investing their time and money in optimising visual experiences for their target audiences in 2022.
But the COPE strategy can only be fruitful if you are able to render a uniform page across all devices that your audience uses to engage with you. These are broadly categorised into tablets, mobiles and desktops.
If you want to see if you are able to maximise the potential of your COPE strategy, open one of the highest converting pages of your website and open it on all three devices simultaneously. Does it give you the exact same results without missing out on any element of the page? Are the titles, images, content, and other on-page elements clearly visible on all devices?
If the answer is no, you need to learn how to optimise your website for the best visual experiences for your target audience.
The simple answer is to maximise opportunity and get the highest return on your digital marketing investment. For example, on a mobile device, an image that looks fantastic might not be recognisable on a desktop. That sounds like a wasted opportunity and you might want to undo it if this is happening to your website.
Read along and learn how you can undo this and optimise the visual experience for your audiences.
Getting A Responsive Web Design
A website design method called responsive web design allows a webpage to adjust to a device’s screen size. It provides enough white space, speeds up the loading of the website, and provides results more rapidly.
Make the layout and content of each page of the site responsive by changing them to fit the screen size of the device. While employing responsive website design when creating websites helps assure the best visual experiences across various devices, it does take more time and effort. The extra work is worthwhile because of the end outcome, though.
If your team does not have the bandwidth to put in the extra time to create responsive websites for each webpage, you can join hands with a website development agency to help you with the same.
Multi-Source Images & Optimise Them
You must think about when to COPE and when not to COPE the images on your webpage until content management systems are smart enough to automatically provide perfect viewing experiences for every image on every device. Sure, there you can get website plug-ins to make this happen.
Still, test the chosen pages on various devices to determine which images to multisource. Take a designer, content strategist, web design services or user experience expert and a stack of devices. Think like your audience when loading your content. Add the image to a list of images that should be multi-sourced if it appears compressed.
Although it may not seem obvious, optimising photos can have a significant impact on how visitors engage with your website. Users spend more time seeing high-quality, high-resolution photographs than low-quality, low-resolution images, according to a study by Adobe. Therefore, be sure to correctly optimise your photographs if you want to keep users interested.
Take The Mobile-First Approach
Mobile-first design, as the name suggests, is a strategy in which web designers first design webpages for mobile platforms. This can be achieved by first designing the web app on the smallest screen size possible, then progressively expanding it to greater screen sizes.
Designing for mobile devices first makes sense because there are space restrictions on smaller screens and teams need to make sure that the website’s essential components are clearly visible to anyone utilising those screens.
Although many websites are already mobile-friendly today, taking a mobile-first approach may help you get the desired outcomes if you want to enhance your website visitors’ experience such as through website personalisation.
This strategy suggests launching the website’s mobile version first. Why? Because a user’s smartphone is now their second best buddy. In fact, according to reports by Statista, 90% of the global internet population uses mobile phones to access the internet. Therefore, When done properly, the mobile-first strategy can increase engagement and improve conversion rates.
Have A Navigation System
The website’s navigation menu serves as a map, indicating where to go on each page. You can also ask your website development agency to add a sitemap to your website so that even if one page does not load, the visitor may still get an idea of what else your website offers and can be navigated to those pages.
The primary goal here should be to improve the Navigation Menu’s self-explanatory nature and intuitiveness on smaller screens as well. You might be able to make an informed navigation selection with the help of the website’s information architecture and data exploration. Additionally, conducting responsive testing online across a variety of devices will assist you in getting insightful data for significantly better site accessibility.
This can even help you reduce the bounce rate of your website which can positively impact your website’s search engine rankings. On that note, there are several other ways that you can make your website rank on the first page of Google’s search results pages. Take the help of a digital marketing services agency to find out how you can achieve this for your business.
These four areas are great starting points to make the visual experiences uniform for your website visitors across all devices. You may not get the best results if you deploy just one of the above-mentioned solutions. So try to combine multiple suggestions to get the best results for your website across devices.
All the best!