Google’s John Mueller provided advice on how to use the link disavow tool in response to a query about it, notably referencing links that had been identified by other tools.
Despite the fact that this tool has been there for ten years, there is still a lot of misunderstanding over how to utilise it.
Link Disavow Tool
Google unveiled the link disavow tool in October 2012.
The Penguin Algorithm, which went into effect in May 2012, caused unparalleled instability in the search marketing industry because so many individuals were buying and trading links. The disavow tool came after that.
Thousands of websites lost rankings after the Penguin algorithm update was launched in May 2012, putting an end to this time of openly buying and selling links.
They had to submit individual removal requests to each site in order to have their paid links removed, which was a major hassle.
There were so many requests for links to be removed that some website owners began charging a fee to do so.
In response to repeated requests from the SEO community, Google introduced the Link Disavow tool in October 2012 with the express goal of removing spam links that a site owner was accountable for.
The concept of a link disavow tool had been discussed for a long time, at least since 2007.
That tool wasn’t made available by Google until after the Penguin release.
According to Google’s official release from October 2012:
This tool can assist you in solving the problem if you’ve been informed of a manual spam action based on “unnatural links” pointing to your website.
In general, you shouldn’t be concerned about this tool if you haven’t received this notification.
Google also provided information on the links that might result in a manual action:
When we find evidence of paid links, link exchanges, or other link schemes that go against our quality guidelines, we send you this message.
John Mueller’s Link Disavow Tool Advice
Mueller gave advice on how to utilize the tool properly when responding to a query about disavowing links to a domain property.
The inquiry posed was:
“Domain properties cannot presently use Search Console’s disavow capability. What choices are left?”
John Mueller’s reply was:
“The prefix level can be verified without the use of any additional tokens if domain level verification is already in place.”
Verify that host, then take the necessary action.
Mueller then made a further remark about how to use the link disavow tool correctly.
As he continued, Mueller said:
“Also, bear in mind that it is not a wise use of your time to disavow random links that appear odd or that a programme has detected.
Nothing is altered.
When you paid for links and are unable to have them deleted afterwards, use the disavow tool.”
Random Links and Toxic Link Tools
Numerous third-party tools use exclusive algorithms to rank backlinks based on how spammy or harmful the tool company deems them to be.
These toxicity scores may properly reflect how untrustworthy some links seem, but they don’t always correspond with how Google ranks and utilises links.
Scores from toxic link tools are merely judgments.
The tools are helpful for creating an automated backlink evaluation, particularly when they draw attention to bad connections that you previously believed to be positive.
But only links that have been paid for or are a part of a link scheme should be disavowed, according to experts.
Should You Trust Anecdotal Links to Toxics?
Many people experience ranking drops and are astonished to find a sizable number of incredibly low quality URLs connecting to their websites when they review their backlinks.
It goes without saying that this is thought to be the cause of the ranking decreases, and a never-ending cycle of link disavowing then begins.
It’s important to remember that the apparent cause of a drop in rankings may not actually be the case; it may simply be the easiest thing to blame because it’s obvious.
However, disavowing links that a tool has highlighted and that are not purchased links is not a wise use of time, as John Mueller stated.