Twitter has made the news once again and this time it’s to delight marketers and the general users instead of disappointing them with news about layoffs and odd working hours for its current employees. Irrespective of the challenges this social media giant is currently facing such as its most active users that stopped tweeting, Twitter Read more about Twitter Ads 3 New Ad Features Directed At Conversions[…]
Just like Google, Meta is on a roll to introduce new features to delight its users. However, Meta has failed to disappoint us with its latest feature that gives pathways to creators to earn money using the platform. As you may already know, Meta keeps developing tools that enable creators to gain exposure, expand their Read more about Two New Features Introduced By Meta Allow Creators To Earn[…]
Did you know that research by Bain & Company shows that a 5% increase in customer retention can result in a 25% increase in profits over time? While the cost of acquiring customers may be more than retaining them, remember Pareto’s 80-20 principle which states that 80% of your profits come from 20% of the Read more about 4 Ways To Build Authentic Relationships With Customers[…]
It’s finally here! We have all been holding our breaths to see when Google rolls out its core updates as well as product review updates that it has been talking about since the start of 2022. As of 26th September 2022, Google silently announced on its Search Central that the core update and product review Read more about Google’s Product & Core Updates Finally Roll Out[…]
Be it social media or popular shopping websites or mobile apps, personalisation is now an integral feature for success. Remember when you exit the department store, the cashier is found asking you for a few items you might have missed based on the shopping cart items you are billing – he’s giving you personalised service. Read more about The ultimate website personalization guide for 2022[…]
If you have invested a lot of money and time in getting your website and web pages optimised for search engines, you are already on the right track to increasing your business’s online visibility. But search engine optimization (SEO) is not a ‘once-and-done’ tactic. Think of it as an investment that requires a monthly, quarterly Read more about 5 Critical Factors For SEO Maintenance In 2022[…]
Time flies in the digital space. If you had to wait for a viral post on your favourite social site yesterday, today, you can create one by yourself! Unthinkable developments come from the least expected corner of the world. The latest in this line of development happened when a 27-year-old multifaceted Israeli named Tom Orbach, Read more about An epic LinkedIn Post Generator tool created “accidentally” sold within a week! […]
Take a moment and answer this question: Whom are you writing content for? To help users find solutions. Or To rank on the first page of search engine result pages (SERPs). Both. If you ticked (a), your content is soon going to perform well. But you’re still not quite there yet. If you ticked (b), Read more about 3-Step Starter-Pack To Sustain SEO With Psychology[…]
What is the new core web vitals update? Before the latest Core Web Vital Update (CWV), Google’s search console provided an aggregate score based on groups of URLs. With the new update, we get more data which helps us improve user experience. What changed? Webmasters and website development agencies can now work with more granular Read more about Google’s Core Web Vitals Update Is A Gamechanger For Webmasters[…]
All digital marketing efforts are directed toward increasing website traffic. Most digital marketers do realise that they cannot generate website traffic without content. However, it’s difficult to look back and evaluate what’s generating traffic to your site and what isn’t while you’re creating a new blog post, publishing on social media, and planning a new email campaign.