WordPress has rolled out a security update to safeguard publishers from medium to high-level vulnerabilities. The 6.02 version of the security and vulnerability update will be part of most WordPress sites automatically and will influence the performance of each WordPress site.
Time flies in the digital space. If you had to wait for a viral post on your favourite social site yesterday, today, you can create one by yourself! Unthinkable developments come from the least expected corner of the world. The latest in this line of development happened when a 27-year-old multifaceted Israeli named Tom Orbach, Read more about An epic LinkedIn Post Generator tool created “accidentally” sold within a week! […]
Many of you may think having active social media accounts is a good substitute for a website. While social media is an integral part of your digital marketing strategy, a website is where your audience is drawn to as a response to effective marketing. You may use any channel for marketing – email, social media, Read more about Why Does My Small Business Need A Website?[…]
Even with limited resources, startups and new businesses can build a high-performing website that can rank on Google search pages or be a part of marketing campaigns. This article tells you everything there is to know about building a pocket-friendly website with limited resources.
WordPress offers basic features so that any user may quickly launch a website. Right out of the box, you can upload and insert photos and other material, manage and schedule content, give user roles, create posts and pages, and monitor comments.
Your website is a 24×7 salesperson for your business. When it comes to shopping online, websites are the most reliable way for a customer to know more about products, services and other offerings. When people shop online, they do it because it is convenient and accessible.
The democratisation of online marketplaces such as Facebook, eBay, Amazon and Etsy has reduced the barriers of entry for anybody to open an online business. Unfortunately, it has also made life much simpler for fraudsters, who no longer require physical payment cards to conduct deals. Weak passwords, loopholes in credit card protocols, and the general Read more about Detecting E-Commerce Frauds & Strategies To Prevent Them […]
There are several methods you can deploy for researching and understanding your customer persona such as surveys, feedback, tracking online behaviour through tools like Google Analytics, etc. But all your research will help you develop an understanding of who your ideal customer(s) are and then target your marketing towards them.
Traditionally, branding was limited to securing a logo for your product or service. The traditional modes of branding limited their marketing channels to print media, air broadcasts and television advertising. In 2022, marketing has advanced in its scope to include social media as a pillar for branding.
Marketing automation uses software to carry out monotonous and routine tasks. Marketing departments may automate time-consuming processes like email marketing, social media posting, and even ad campaigns – not simply for the sake of efficiency, but also to give their clients a more personalized experience