With Google going berserk on the number of updates it’s been rolling out since the start of 2022, one may ask a valid question: website refresh vs. redesign, what should one go for? Revamping a website differs on various factors, from the cost involved to the time demanded the two processes can be a hard Read more about Website Refresh Vs. Redesign, What Should My Company Go For?[…]
Google has been on a roll since the start of 2022 and has been updating not just its algorithm but its user interface, and search optimization guidelines among other things. “What other things?” one may ask. Well, Google has left no stone unturned in listening to its users and delighting them with features that delight Read more about Google Beta Tests “Remove Results About You” Feature[…]
The cloud-based web development services Wix will officially team up with Semrush to help its users gain access to more keyword data and SEO tools. The idea here is to provide users with an option to access Semrush’s SEO keyword data straight from their dashboards. The vital integration will give Wix users insights that help Read more about Wix pairs with Semrush to democratise SEO[…]
The penultimate version of the Yoast SEO WordPress plugin experienced a glitch soon after its release leading websites to crash and encounter serious errors. Reportedly, the Yoast SEO 19.7 version succumbed to the same issue it faced during the last three updates: plugin conflict. Usually, plugins are in cordial terms with each other. In Yoast’s Read more about Yoast SEO 19.7 becomes 19.7.1 hours after release![…]
Imagine writing high-quality content for your website, working with the best website development agency in the country and still witnessing a high bounce rate on your website. You’d certainly not want to be in such a position unless you’re ready to trade a slow website page speed with website traffic. Would you be okay with Read more about Why & How To Improve Your Website Page Speed[…]
Your lead generation campaigns are not successful if they fail to do one thing, generate leads continually. Sounds rather obvious right? But why do then so many companies simply sit on their lead generation campaigns without optimising regularly to maximise them to their full potential and capacity? Lack of resources, not having technical know-how, lack Read more about What Successful Lead Generation Campaigns Look Like[…]
You might have noticed several websites when browsing the internet that are exact duplicates of one another. The websites’ similarities extend beyond just their user interface and include their content as well. These circumstances cause audiences to become confused, and they wind up visiting a different website instead of the one they were looking for. Read more about Can Same or Similar Looking Websites Be Penalised By Google?[…]
So the search volume has not dropped but your click-through rate (CTR) seems to be dipping. Why do you think this is happening? It could be because the quality score dropped impressions have decreased or maybe newer content has popped up to give you competition. What can be done to improve CTR for your content? Read more about Improve CTR For Your Website With These Formulas[…]
The search landscape has improved and has grown in favour of user experience. Website owners and companies have modified their methods to account for customers who search on their smartphones while on the go. Is this, however, sufficient justification to give up on desktop optimization altogether? Obviously not. Website optimisation for mobile and desktop is Read more about Website Optimisation For Mobile And Desktop in 2022[…]
Your marketing team informed you that your website is getting 5,000 visitors per month. That’s a pretty good number for your website considering you are a small or a medium-sized that entered the market rather recently. But you don’t see a lot of people signing up with you or filling out the lead-generation form that Read more about Best Practices For CRO In 2022 For Your Business[…]