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Improve CTR For Your Website With These Formulas

So the search volume has not dropped but your click-through rate (CTR) seems to be dipping. Why do you think this is happening? It could be because the quality score dropped impressions have decreased or maybe newer content has popped up to give you competition. What can be done to improve CTR for your content? Read more about Improve CTR For Your Website With These Formulas[…]

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How To Link Google Analytics To Your WordPress Website?

Want insights into your WordPress website? Use Google Analytics!  That seems rather obvious but that’s not what we are suggesting.  You don’t have to shift between the two platforms to gain valuable insights into your website performance if you integrate the two!  WordPress.com includes analytics tracking and reporting that provide you with a rapid, high-level Read more about How To Link Google Analytics To Your WordPress Website?[…]

Website Optimisation For Mobile And Desktop in 2022

The search landscape has improved and has grown in favour of user experience. Website owners and companies have modified their methods to account for customers who search on their smartphones while on the go. Is this, however, sufficient justification to give up on desktop optimization altogether? Obviously not. Website optimisation for mobile and desktop is Read more about Website Optimisation For Mobile And Desktop in 2022[…]

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Best Practices For CRO In 2022 For Your Business

Your marketing team informed you that your website is getting 5,000 visitors per month. That’s a pretty good number for your website considering you are a small or a medium-sized that entered the market rather recently. But you don’t see a lot of people signing up with you or filling out the lead-generation form that Read more about Best Practices For CRO In 2022 For Your Business[…]

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B2B Marketing Strategies: Creating Original Podcast Series 

Here’s a moment of truth for content marketers. Most people will not read this whole blog post. But it was in the form of audio, one could easily plug in their earphones and listen to what this blog has to say. Listeners can delve into themes using audio content without needing to set aside time Read more about B2B Marketing Strategies: Creating Original Podcast Series […]

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Ensuring Uniform Visual Experiences Across All Devices For Your Website Visitors

“Create Once, Publish Everywhere” commonly recognised as the acronym COPE has gained popularity as we are slowly transitioning into an era where multi-connected devices are in every home. This is why most marketers are investing their time and money in optimising visual experiences for their target audiences in 2022. 

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4 Ways You Can Reduce A Website’s Bounce Rate!

You’ve spent months creating the perfect content for your website, researching the trends that work and most importantly, the things you should avoid if you want to retain visitors on your website for a longer time. But you still don’t see the result you’re looking for and that’s probably because you haven’t paid closer attention Read more about 4 Ways You Can Reduce A Website’s Bounce Rate![…]

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Tepid response to Google’s Helpful Content Update

Recently, Google rolled out its Helpful Content update, which promotes “people-first” content and discourages content written for search engine optimization alone. The release was made on the 25th of August.  With the launch of this update so far, it has come as a surprise that only 20% of SEOs acknowledged noticing ranking changes after the Read more about Tepid response to Google’s Helpful Content Update[…]

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Must-Have Online Media Channels For Your Small Business

Congratulations! Your product was discovered by your target audience in a physical store. But… unfortunately, they failed to purchase your product. Why? Because the prospect couldn’t find any information about your brand online.  Now, with users immediately turning to the internet to find information and clarify doubts, it’s become imperative for businesses to provide answers Read more about Must-Have Online Media Channels For Your Small Business[…]

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How To Retain Website Visitors For More Than 15 Seconds?

Up until now, content publishers and digital marketers have been chasing pageviews as the ultimate performance indicator for a webpage. But is this metric enough to call your website successful? Of course not, it’s 2022!  If you know about the 15-second rule (A majority of your visitors spend less than 15 seconds on your website), Read more about How To Retain Website Visitors For More Than 15 Seconds?[…]