You’ve spent months creating the perfect content for your website, researching the trends that work and most importantly, the things you should avoid if you want to retain visitors on your website for a longer time. But you still don’t see the result you’re looking for and that’s probably because you haven’t paid closer attention to how you can reduce a website’s bounce rate.
You’ve spent all this while and still don’t know how bounce rate works and how you can minimise it? Well, the good news is that you don’t have to start from scratch. However, you do need to revisit your website’s optimization strategies and probably revamp its layout for better engagement. But before you start that, let’s first introduce to you what a bounce rate is and what is usually a good bounce rate you should have.
What Is A Bounce Rate?
The bounce rate of a website is crucial because it reveals how well or how poorly users are engaging with your website’s content or user interface
When a user visits a single page on your website and does nothing before leaving, this is known as a bounce. A website’s bounce rate, in further detail, monitors the number of visitors that leave a page without taking a particular action, like making a purchase, completing a form, or clicking a link. This can lead to pogo-sticking which can be detrimental to your search rankings.
Understanding bounce rate and how it affects your whole digital marketing strategy is crucial if you work in marketing. For instance, a high bounce rate could be a sign of technical SEO problems, like a delayed page load.
What Is A Good Bounce Rate?
According to SemRush, a bounce rate of 56% to 70% is on the high side. A bounce rate of 41% to 55% is seen to be average. A website bounce rate between 26% and 40% is usually ideal.
A high bounce rate indicates that a visitor’s time on your site is brief; after viewing one page, they quickly leave. A low bounce rate indicates that users are staying on a page for a while and using the links that are presented to them.
According to Google, a high bounce rate is undesirable if the success of your website depends on visitors viewing more than one page. It is tough to retain website visitors, for instance, if your home page is the entry point to the remainder of your site (such as news articles, product pages, and your checkout process) and a large portion of users are simply visiting your home page.
Now that you have an idea of what role bounce rates play in determining the strength of your website, let’s look at how you can reduce bounce rates for your website.
A/B testing is an excellent technique to determine which of your site optimization strategies are most effective. You can use A/B tests for your website content, and its layout among other elements. For example, you might have two different calls to action and designs on Page A and Page B of a product’s sales page (CTAs). In an A/B test, you would display one page to half of your visitors and the other half would see a different page. Which page draws people to your website for a longer period of time should be shown by the findings of the experiment run.
Not sure of what type of content or layout might work best for your website? Take the help of a content writing agency to create content for your A/B tests.
Revamp The Meta Data
Reducing bounce rates occasionally involves setting realistic expectations for prospective visitors. Recently, the importance of metadata has been revealed by Google and the search engine giant revealed the best practices for meta descriptions and titles along with examples.
Users tend to bounce if your meta title, meta description, and page URL don’t match the content of the website you’re linking to. The meta description should contain your desired keywords to catch the attention of the algorithm, however, it should also include the gist of the content that is included within the link. This is how you set realistic expectations for your visitors and generate website traffic. If the search page meta description persuades somebody to visit your page and you fulfil your promise by giving them exactly what they expected, you have a successful page.
Create A Strong Internal Network With Links
Any link that takes users from one page of your website to another is referred to as an internal link. Links are used to navigate your website’s content by both visitors and search engines. Links help your users explore your website and discover the material they’re looking for. Links are another way that search engines navigate your website.
Building a strong network of internal links within your website can help you reduce the bounce rate of your website. This is because visitors are able to find more relevant content within the site itself and do not leave the domain to find their answers elsewhere.
For this, you also must make sure that links open in a new tab while developing an effective internal linking strategy and linking to other pages on a website. When links open in a new tab, the user is still retained on the source link and a new tab opens for the link they clicked on instead of being redirected to the page.
Creating a strong network of internal links requires a lot of knowledge and understanding of search engine optimization (SEO). If you are not sure of where to start, take the help of an SEO agency to help you get started at least for the first few times.
Optimise Your Website’s Loading Time
Many marketers believe that if their bounce rate is high, the fault must be with the content of a page, but in reality, major issues can occur before a user even gets the chance to read a page.
The worst possible issue with a website is probably one that takes an eternity to load. According to KISSmetrics, 47% of visitors anticipate a web page to load in two seconds or less and that it doesn’t matter how excellent or horrible a page’s content is if a user can’t read it (or even see it), on-page optimization is essential to lowering your bounce rate.
Improving a website’s loading speed involves specialised knowledge in the field of web development. It could include optimising the website design, removing bugs, and optimising various elements of the website. Therefore, it is a good idea to leverage website design services to help you improve your website’s loading speed.
This is what you needed to learn today to know why your website may not be giving you the results that you had expected. There may be different reasons for working together that may lead to a high bounce rate for your website. You need to remember these common ways you can reduce the bounce rate of your website. Bookmark this blog and revisit it the next time your website’s bounce rate goes beyond 40%.
All the best!