Content Creation Fueled By Customer Persona -3 Things To Follow

Content Creation Fueled By Your Customer Persona – 3 Things To Follow

3 things to follow while creating content

You may have a great product or a service to offer, but all your sales and marketing efforts will be futile if you don’t know who you are selling to. Creating customer personas (also known as buyer personas) can help you develop an understanding of who your customers are, what they feel, think, want and how they behave. This is where content creation comes into play! As you read further you will gain an understanding of the role content creation in connecting with various customer personas.

There are several methods you can deploy for researching and understanding your customer persona such as surveys, feedback, tracking online behaviour through tools like Google Analytics, etc. But all your research will help you develop an understanding of who your ideal customer(s) are and then target your marketing towards them. 

Once you have decoded what your buyer persona looks like, your objective is to communicate with them effectively and efficiently. In this article, we talk to you about how you can align your content creation efforts to communicate with your customer personas for the best results. 

Relevant Content Creation Is The Key To Unlock Your Target Audience’s Interest

If you don’t know what your audience finds valuable, you can spend a lot of time and money writing without producing any engagement. Therefore, while creating content you need to closely follow your customer persona. Personas guide you in adjusting and focusing your content so that it is strategically positioned to attract customers who are likely to be interested in it. Personas give significant information that your audience will value and find relevant.

Therefore, your first step is to focus on content creation. Especially content that resonates with your target audience. You will be able to find information on what might interest your customer persona with the help of a little research. If you think researching may be a challenge for you, you can always take the help of a digital marketing agency to help you understand the interests of your target audience and build content accordingly. 

Content Channel Is Synonymous With Content Discovery 

Content marketing/ content creation channels – be it blogs, social media, Google ads, or emails, all exist for a purpose. Using the appropriate content creation channels to reach your target audience is as important as understanding the topics that interest your audience. 

The right channel will allow audiences to discover your business on the platforms they use most. For example, if you find that your customer persona engages most on Instagram and Youtube, you can create and distribute content using those channels. Here are a few content creation channels that you can use to reach your audience for the best response: 

  1. Blogs with search engine optimization (SEO).
  2. Social media – Facebook, Twitter, Instagram 
  3. Video sharing platforms such as Youtube. 
  4. Google Ads 
  5. Emails 
  6. Mobile applications 
  7. Direct messaging through WhatsApp or Telegram. 

The content creation strategy for each channel will be different. For example, you can use direct messaging and emails to personalise your messages and directly inform a customer about offers and discounts. But this cannot be done using Blogs or Google ads. So make a note of the types of channels that elicit a response from your audience and use more of that to form a connection.

Also, note that the form of content for each channel varies. For example,  a long-form video on YouTube may be 30 to 45 mins but a long-form video on Instagram is between 5 to 7 mins. Similarly, short-form content on Youtube is between 5 and 10 mins but on Instagram, it is between 60 seconds to 90 seconds. 

Therefore you can strategize your content creation depending on the channels you leverage to distribute it. This brings us to the next point – which forms of content should you use? 

Short form or long form content

Long-Form or Short-Form: Which Is The Right Form Of Content? 

When it comes to creating content, you have several options to choose from in order to reach your target audience effectively and efficiently. However, content can be divided into long-form and short-form content. Whitepapers, how-to guides, and case studies, videos between 30 and 45 mins on YouTube are examples of long-form content. Short-form content consists of blogs, videos between 5 and 10 mins on YouTube, emails, social media carousels and reels. 

The knowledge of your customer persona will play a vital role in determining which form of content to invest the most time, effort and money in. But here are a few clues for you to get started: 

  1. Perform a keyword search to determine what your customers are searching for on Google. Use tools like Ahrefs and SEMRush for this. 
  1. Pay close attention to the topics that are most relevant to your audience and determine which form of content is most suited to cover those topics. 
  1. Use social media to spot trends that interest your target audience and create content accordingly. 
  1. Follow influencers and industry leaders that share the same interests as your target audience. Determine the forms of content they are likely to create to reach an audience and create content accordingly. 

There are multiple ways to determine which form of content will work best for your business. At the beginning of your content creation journey, everything will be trial and error, unless you take the help of a content marketing agency to help you hit the nail on the head in the first go. 

We hope this blog helps you in creating good content that resonates with your customer persona. 

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